At Grupo Bimbo we work to become active agents for sustainable development, generating actions that contribute to improving the quality of life of the communities where we operate, with the conviction that opportunities are for everyone.
Since our founding, we recognize the value of the person, his/her talent, experience, knowledge, time, and good will; that is why our social programs and actions focus on the comprehensive and sustainable development of persons and communities. To better accomplish this, we work with different institutions, civil organizations, companies, government agencies, and society as a whole. They all make considerable efforts to reach the sustainable development objectives on the world agenda for 2030.
With the voluntary donations of products, money, and time, the Company and its associates undertake actions aimed at community development and to better face challenges in the fields of education, physical activity, safety, health and wellness, the environment, and natural disasters.
We are a Company committed to being transparent, and therefore our social programs are in keeping with our policies on Sustainability, Donations-Social Impact, Disasters, and Plant Tours, which are authorized each year by our Social Investment Committee (SIC).
initiatives of external associations that align with our topics and interests authorized by our SIC, donating economic and in-kind resources, in keeping with our policy on donations.
behaviors by fostering responsibility, participation, and support to achieve the social commitment of our associates.
community projects in line with the social, economic, and legal reality of the countries where we operate, keeping close ties and open communication within an atmosphere of respect for our stakeholders.
our associates and their families immediately when they are affected, and when necessary we create support funds, in keeping with our policy on natural disasters.
THE SCOPE OF OUR PROGRAMS IN
THE 32 COUNTRIES WHERE WE ARE PRESENT
Our projects are aimed at benefiting the community in specific subjects related to wellness, physical activity, education, safety, or the environment. The commitment of our primary project, Good Neighbor, goes beyond just complying with the use of allocated resources. As part of our guidelines, it seeks to drive social impact projects that provide:
- 1. A value proposition (company, associates, community)
- 2. Subsidiarity
- 3. Common well-being
- 4. Actions that can be replicated in our work centers, in benefit of neighboring communities
Our distribution center in Cuautitlán, State of Mexico and the civil association Reforestamos Mexico, developed a project that contributed towards preventing accidents and caring for the planet. By reforesting a median according to the type of soil and climate, green areas were enhanced and, in addition, the ensuing reduction in accident rates caused by the use of the median instead of the pedestrian overpass.
Our Northumberland plant in the state of Pennsylvania contributed to the restoration of the Recreative Point Township Park’s baseball field, which was in poor condition. With maintenance activities, water issues were solved, and posts and bases were renewed. Also, a brigade of volunteers helped distribute over 50 tons of Diamond Tex soil along the field.
Our Córdoba plant in Argentina helped equip the Baking Industry Laboratory at the Héctor Valdivieso Technical Institute, to develop production processes at a school level. The initiative is part of an overall project that entails building a junior high school in stages, as well as equipping and setting up the Bakery Workshop and the Electromechanical Workshop.
More than 50 people benefited
EUROPE, ASIA AND AFRICA
Our Kenitra plant, in Morocco, equipped the dining area of an association that assists people with disabilities, offering them manual work related to producing towels and placemats. This social training area seeks to develop change agents by accomplishing their purpose in life, participating with their time and talent in projects managed by organizations, and project that have a positive impact on the quality of life of different people, and for the good of our planet.
It makes us happy to accomplish our purpose and transform lives.
Our volunteering program and model allow those involved to be agents of change that drive sustainable development at three different levels.
Our beneficiaries are able to have the tools needed to pave the way and improve their personal situations, through projects, the implementation of eco-techniques in their homes, training, and human development through the support of allied institutions. These actions reduce the need for migration, the ensuing separation of families, the over exploitation of natural resources, unemployment, the loss of values, traditions and ethnic identities, among others.
WE PLANT GENEROSITY
Our associates made over 7,000 in-kind donations of things like toys, blankets, personal hygiene kits, lunches, school supplies, ecological bricks, among others, in response to the call for over 55 drives of this kind.
WE PLANT WISDOM
In synergy with the Pro Mixteca Foundation, we supplemented the talent of volunteering in the southeast region with synergies from GB’s Nutrition and Health and Wellness areas, thus implementing a wellness program that seeks to guarantee access to health and a balanced crop, 100% organic through hydroponics. This took place in the Cahuayá community, in Juxtlahuaca, Oaxaca, benefiting different families. By the end of the year, this program was replicated in another community, incorporating a sustainable and healthy development model.
WE PLANT GOOD DEEDS
VOLUNTEERING DURING EVENTS
Our people and their families participated in story-telling sessions, visiting with vulnerable groups, reforestation, forest maintenance, eco-technical construction and accessories, cleaning up beaches, and garbage collection in the streets, among others.
Through its platform -Better Alliances- the Better Forests initiative connects us with governments, companies, communal farms, communities, and young people to restore and preserve our forests by developing projects that maximize environmental, social, and economic benefits for Mexican forests.
The volunteer activity organized by Grupo Bimbo that ends up with the most participants is held in Mexico. For example, Jornada Nacional de Limpiemos México (National Let’s Clean Up Mexico Day) gathered 47,259 volunteers in 2019 to collect 8,724 sacks of organic garbage and 38,108 sacks of inorganic waste.
This same phenomenon has been repeated in Honduras, Costa Rica, Guatemala, and Venezuela, gathering 1,592 volunteers who filled 1,312 sacks of garbage.
Throughout 2019, Grupo Bimbo made 475 monetary and in-kind donations.
There were positive impacts form the donations granted to 296 NGOs, amounting to $99.7 million*, which is equivalent to 1.7% of our Net Majority Income**. In addition, we made in-kind donations, valued at $106 million*, to 447 food banks; in addition to the 1.5 million slices of bread in 22 countries, through the Global Energy Race.
* Global figure for donations in Mexican pesos.
**Net Majority Income for the 2018 period.
Through our donations program, we drive projects that promote physical activity, environmental protection, education, and local community development in 23 countries, through 296 NGOs.
"PREVENTING AND INCLUDING IS LIVING"
Through the Somos el Cambio association (We Represent Change), we drive social projects undertaken with children and youth, motivating them to improve their communities through the Feel, Imagine, Do, and Share methodology.
One of the projects is Preventing and Including is Living, in Guadalupe, Nuevo León, where these children created awareness among 2,000 of their community members, on inclusion for people with sight and hearing impairments. The students learned to read braille and to communicate via sign language. What is more, thanks to their efforts, there are now restaurants in the area with menus written in braille for those who cannot see.
Fortunately, in 2019 there were no natural disasters so sever as to have any serious affects. Strong rainfall hit northern Mexico, causing some floods. We therefore helped 9 associates whose homes were affected, in the amount of $269,420 Mexican pesos. This support was possible, as per our Global Disaster Policy.
"DESIERTO DE LOS LEONES,
This is a joint initiative with Grupo Salinas’ Fundación Azteca and Grupo Bimbo, whose purpose is to revert the deterioration and foster responsible use of the forest.
In 2019 we achieved the following:
- 4 workshops on waste management and reuse, so attendees could learn techniques on the reuse of organic waste.
- 15 educational activities on the environment for communal farmers and merchants who work in the national park.
- 32 cleanup activities in different parts of the park.
The Plant Tours allow us to show students, associates, and those of the value chain just who we are and how we make our products.
Each visit to our plant is an adventure in which the guests can discover the product manufacturing processes and the very high quality standards we follow.
Likewise, they are given messages and advice on nutrition and how to adopt wholesome lifestyles, balanced diets, and also the different actions we undertake to care for the environment, something they are then invited to do as well.
In 2019, Reforestamos México, A.C., joined efforts with 90 companies who provided resources and the collaboration of over 17,680 volunteers to reforest 133.95 hectares of forests in 12 states throughout the country.
To progress in our knowledge between natural capital and our value chain, in 2019 we applied the Natural Capital Protocol methodology to a water conservation project to a production plant we have in Lerma, State of Mexico.
The methodology was applied with the assistance of Reforestamos México, the German Agency for International Cooperation, and PwC Mexico, under the auspices of the Mexican Alliance on Biodiversity and Business, of which we are a founding member and an active participant since 2017.
For seven years, Joven Emprendedor Forestal (JEF, Young Forestry Entrepreneur in English) a Reforestamos México program, has worked on identifying and stimulating university talent in Latin America to drive the creation of responsible and competitive forestry companies.
In 2019, in conjunction with Asociación para la Investigación y el Desarrollo Integral (AIDER, Association for Research and Development in English), the JEF Contest for Peru and Alterna, the Guatemala contest was organized, reaching 65 universities and over 7,000 students trained in 11 countries.
"VISIÓN FORESTAL Y CENTINELAS DEL TIEMPO" CONTEST
In 2019, Reforestamos México, A.C., and the Comisión Nacional Forestal (CONAFOR, the National Forestry Commission in English) joined forces once again to conduct a national photography contest Visión Forestal y Centinelas del Tiempo (Forestry Vision and the Sentinels of Time) with the purpose of promoting an appreciation for forestry ecosystems, and to foster practices in sustainable forestry development, to favor conservation, restoration, and forest use.